Management Profile

Profiles of key members of the management team at Royal Sonesta Boston.

Eduardo Fernandez 

General Manager

Michael Medeiros

Eduardo Fernandez is a seasoned hospitality industry professional with more than 30 years of diverse hospitality experience. Fernandez began his career at Le Centre Sheraton Hotel and Towers in Montreal and went on to manage numerous properties for Sheraton Hotels and Resorts in New York, Delaware and Miami. He then went on to work with Starwood Hotels & Resorts, where he served in various roles including Senior Director of Operations for New Builds and Transitions and managed various properties for W Hotels.

Most recently, Fernandez spent the last six years as general manager of Sonesta Fort Lauderdale Beach, joining the team after the acquisition of the hotel by Sonesta. During this period, he was instrumental in making Sonesta an integral part of the community though his various board appointments with the Greater Fort Lauderdale Chamber of Commerce, Greater Fort Lauderdale Alliance, the Beach Business Improvement District as well as the Florida Restaurant & Lodging Association. Most recently, Fernandez oversaw a multimillion dollar renovation of the hotel, that included the introduction of a new and exciting restaurant concept, Steelpan Kitchen and Bar.


Blake Herring

Director of Sales & Marketing

Blake Herring

Blake Herring is responsible for leading sales, catering, and marketing efforts at the riverfront, award-winning property. Herring joins the team from his most recent position at Loews Boston Hotel where he served as Director of Sales for the past four years. Herring brings over 10+ years of hospitality industry experience, having worked in previous Sales, Revenue, and Front Office positions. His hospitality career began with Starwood Hotels & Resorts, where he worked as a Front Desk Agent outside of Washington D.C.  In his most recent position at Loews Boston Hotel, Herring led his team to exceed budgeted revenue targets and was selected for multiple task force roles across the Loews Hotels portfolio. His primary skill set includes revenue and sales analytics, creative marketing approach, and critical problem solving.

With over seven years of sales experience, Herring has won numerous awards including Leader of the Year and North America Top 25 Sales Manager. A North Carolina native, Herring holds a master’s degree from Fayetteville State University and a bachelor’s degree from East Carolina University. Active in the community, he led the Good Neighbor Committee for 3 years at Loews Boston Hotel; outside of the workplace, he is a member of Big Brothers Big Sisters of America.