Sonesta Names Darrell March as Director of Sales and Marketing at Sonesta Silicon Valley

Newton, MA (January, 2017) – Today, Sonesta announced Darrell March as the Director of Sales and Marketing of its newest property, Sonesta Silicon Valley. In this role, March will be responsible for the hotel’s sales and marketing team, overseeing the development of marketing and public relations initiatives, as well as sales strategies and activities.

March joins the Sonesta team after over 17 years with the Fairmont San Jose and San Francisco properties. He has held a number of positions within the company, including Director of Revenue Management and Director of Front Office Operations, most recently serving as the Director of Business Travel for both hotels.

“We are thrilled to welcome Darrell to the Sonesta team and are confident his extensive years of in market experience will be vital as we begin our repositioning efforts for our first West Coast hotel,” said Jim Coffey, Corporate Director of Sales. “His skill set and familiarity with the industry will be key to the growth of Sonesta Silicon Valley.”

The casual, and convenient Sonesta Silicon Valley accommodates guests in 236 guest rooms and suites designed for comfort and relaxation. Hotel amenities and features include an outdoor swimming pool and sun deck, outdoor fire pit, fitness center, 24-hour business center, complimentary shuttle service, complimentary parking and complimentary high-speed Wi-Fi. Locally-inspired cuisine can be enjoyed for breakfast, lunch and dinner at the hotel’s on-site restaurant, Brandon’s Restaurant & Grill, as well as through the hotel’s in-room dining service.

The hotel also features 4,400 square feet of flexible meeting space accommodating social and business gatherings for up to 200 guests. Six available meeting and event spaces and a dedicated convention services and catering team is available to handle all details. Audio-visual equipment and services are also available on-site.

Sonesta is a growing, global hospitality brand with more than 60 properties in seven countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay.  There is no typical Sonesta.  A portfolio of diverse and distinctive properties as individual as its guests, the Sonesta collection covers a full range of services from independence to full-service indulgence.

Sonesta announced the addition of Sonesta Silicon Valley – the brand’s first West Coast hotel – to its U.S. collection in December 2016. For more information, visit

Discover Royal Sonesta and Sonesta Hotels & Resorts in Atlanta, Austin, Baltimore, Boston, Fort Lauderdale, Hilton Head Island, Houston, Miami, New Orleans, Philadelphia, Silicon Valley,  St. Maarten (3),  Chile (2), Colombia (5), Ecuador, Peru (5), and Egypt (6 + 4 cruise ships). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta found in 27 locations near Boston, Atlanta, Baltimore, Burlington, Charlotte, Chicago, Cincinnati, Cleveland, Colorado Springs, Columbus, Detroit, Flagstaff, Houston, Minneapolis, Oklahoma City, Omaha, Orlando, Parsippany, Princeton, Philadelphia, St. Louis and Tucson. For more about Sonesta, visit or call +1.617.315.9200or 800.Sonesta (800.766.3782) in the U.S. and Canada.

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Media Contact: Caitlin Musch, Weber Shandwick for Sonesta / 212-445-8153