Published Date:  Monday, October 2, 2017

Hotel Implements Fun, Give-Back Initiatives Drawing Awareness Amongst Team Members, Guests and Locals

Fort Lauderdale, FL Sonesta Fort Lauderdale Beach is going pink during the month of October, in honor of Breast Cancer Awareness Month. Throughout the month, the 240-guest room hotel, situated along picturesque Fort Lauderdale Beach, will be implementing pink touches in an effort to raise awareness and support of the critical health issue.

“Breast cancer has affected someone close to each of us in one way or another,” said Eduardo Fernandez, general manager of Sonesta Fort Lauderdale Beach. “According to the American Cancer Society, breast cancer is the second most common cancer diagnosed in women in the U.S. We recognize the importance of bringing awareness to early detection, and we are proud to benefit the cause with donations to the Susan G. Komen organization, as well as a few other things we feel will drive additional support.” 

During the day only, given sea turtle nesting season, the hotel will change its signature LED lobby lights to a beautiful pink hue. Pink infused water will be served at the hotel’s water station, pink M&M’s® will be free to guests at the front desk and pink touches will appear in the hotel’s signature restaurant, Bistro.

The hotel’s team members will also advocate for awareness by wearing pink ribbons throughout the month, which will be available for purchase for ($1). The hotel will donate 100% of pin sale proceeds to the Susan G. Komen organization, which is recognized as the largest and best-funded breast cancer organization in the United States.

To learn more about Sonesta Fort Lauderdale Beach’s current offers or to make reservations, visit or call 954.315.1460. For the latest news and information, become a fan on Facebook or follow the hotel on Instagram @SonestaFortLauderdale.


About Sonesta Fort Lauderdale Beach

The AAA Four Diamond-rated oceanfront Sonesta Fort Lauderdale Beach features 240 guest rooms including 24 spectacular suites, all of which boast panoramic views of the seven-mile stretch of Fort Lauderdale Beach. This oceanfront hotel provides a new level of hospitality to the Fort Lauderdale market by offering travelers a sense of place, not just a place to stay. Catering to both business and leisure travelers, the hotel is centrally located on the corner of Sunrise Boulevard and A1A only 8 miles from Fort Lauderdale/Hollywood International Airport and just minutes from the Las Olas Arts & Entertainment District and Port Everglades.  Sonesta Fort Lauderdale Beach offers an authentic, local experience to guests and locals alike, brought to life through the brand’s signature Food is Art, Liquid Art and Daily Delights programs. Please ensure this is the most updated boiler.


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Media Contact:

Samantha Jacobs/ Ali Rehwinkel

Hemsworth Communications