Sonesta Hotel Valledupar is the first business hotel in the region. Located in the center next to the Guatapurí Plaza shopping center, the hotel offers first-class business center full-service restaurant, lobby bar, room service, 24 hour concierge, Wi-Fi, a pool, a fitness center and an executive floor, serving breakfast every day.  The hotel is located near the House of Culture and the School of Fine Arts, each a part of the Ministry of Culture of Colombia. The city is also home to the annual Vallenato Festival, one of the most important music festivals in Colombia, which celebrates the music of this region.