The Leyenda Vallenata Festival is the most popular and recognized event for its typical music. The Foundation of La Leyenda Vallenata Festival, which organizes the festival, describes it as: "A contest that works and tends for the defense and diffusion of the popular and folk expression known as “vallenato” in four of their styles". The Festival is held the last week of April, and the best professional accordionist of the year is named during the festival.
El Cesar is considerate as a raiser region of agricultural and cattle. For that reason an annual fair was organized to be able to have an open market for the cattle raisers of the region. There the best of bovine and equine livestock is exposed, as well as a wide range of agricultural products, crafts, and performing musical groups.
Guatapurí Plaza is a modern and avant-garde shopping center with wide aisles and excellent lighting that stands out with its large glass surfaces that give a feeling of warmth that is hard to beat by other shopping centers. Clothing stores, sports brands, footwear, entertainment, cafes and restaurants are located in the mall.