Sonesta Hotel Valledupar is the first business class hotel in the region.  Located downtown next door to the Guatapurí Plaza shopping center; the hotel offers first class amenities, a full service business center, restaurant, lobby bar, room service, 24-hour concierge, WiFi, swimming pool and fitness center, and an executive floor with breakfast daily.  It is located near the House of Culture and the Fine Arts School, each part of the Colombian Ministry of Culture. The city is also home to the annual Vallenato Festival, one of the most important musical festivals in Colombia, which celebrates the music created in this region.