Sonesta Announces Latin American Expansion Plans
Sonesta (NASDAQ-GL: SNSTA) announced today its aggressive expansion in Latin America, with 7 new hotel projects in Colombia, Chile and Peru to open over the next year. This expansion is the result of master franchise agreements in place with GHL Grupo Hoteles S.C.A. (GHL), which currently operates Sonesta’s properties throughout Peru. This plan aligns with Sonesta’s strategy to expand its brand internationally and capture business in some of Latin America’s most desirable emerging markets.
With existing properties in Lima, Arequipa, Puno, Yucay and Cusco in Peru, in Sao Paulo and Brasilia, Brazil, and a longtime presence in Miami; Sonesta has already built a strong following among discerning guests in this region.
“This is an extremely exciting opportunity for Sonesta as we embark on our expansion within Latin America,” said Felix Madera, Vice President International for Sonesta. “The first new hotel will open in Valledupar, Colombia later this month, followed by 6 more over the next 11 months. We are proud to collaborate with GHL, our partner in Peru since 2005, which has extensive hospitality experience throughout South America.”
Sonesta Hotel Valledupar will open at the end of April with 108 rooms and will feature first class amenities, a full service business center, fine dining restaurant, WiFi throughout the hotel, a swimming pool and fitness center. The hotel is adjacent to a new shopping mall and will be the first full service hotel available in the area.
Sonesta Hotel Barranquilla, opening June, 2010, will feature 126 guest rooms, business center, health club and swimming pool and restaurant and lounge, 2,600 square feet of meeting space. This hotel offers the convenience of an attached shopping mall featuring 50 restaurants and shops, a large casino and Barranquilla’s largest nightclub.
Sonesta Hotel Cartagena has a planned opening date of July, 2010, with 100 guest rooms overlooking a private beach. The hotel will feature an international restaurant and a cafe, tennis, health club, swimming pool, business center and conference rooms.
Sonesta Hotel Osorno will open at the end of May 2009, providing 123 business class guest rooms with first class service. The hotel will offer a business center, full service restaurant, 3,000 square feet of meeting space and a casino with shopping arcade.
Sonesta Hotel Concepcion has a July 2009 opening plan, and will offer 120 rooms attached to an 80,000 square foot destination casino and shopping arcade. The hotel will feature a business center, theater, restaurant and meeting space.
Sonesta Hotel Calama is due to open in September 2009 with 148 rooms and suites. This first class hotel will offer a casino, restaurant, health club, swimming pool and business center.
Sonesta Hotel Cusco is scheduled to open in early 2010 with 120 rooms located on the Avenue del Sol, overlooking the park and mountains, just six blocks from the main square and two blocks from the Temple of the Sun "Coricancha". The hotel will offer extensive meeting space, restaurant, spa and shopping arcade in the lobby. This hotel will join its sister property, the Sonesta Posadas del Inca Cusco, located just outside the Plaza del Armas.
GHL Hoteles, Sonesta’s partner in Peru since 2005, owns and operates hotels throughout South America. With more than 40 years of experience in the hotel industry, GHL operates hotels under the Sheraton, Four Point by Sheraton, Howard Johnson and Sonesta flags. Currently, GHL operates 32 hotels in Colombia, Peru, Ecuador and Panama.